During a recent trip to Boti Falls (a collection of eco-sites including the falls, caves once inhabited by villagers, a three-headed palm tree and a large rock formation), I had an interesting experience with premium content. It made me think. Perhaps the reason premium content doesn’t work with newspaper Web sites is because the premium content isn’t crucial enough to the experience. You can get the news without the columnists.
It’s not the same going to the Umbrella Rock if you don’t get to stand on top and look out over the valley, spotted by several smokestacks in villages where the residents are burning trees to create charcoal.
The same concept applied to the three-headed palm tree. You could look at it, but climbing up into it for a photo opportunity required another 1 Cedi contribution. It all went to the villagers, so in a way, premium content might be the best way for communities to support themselves through eco-tourism. Find more in the audio slideshow below. Don’t worry, there’s no premium-content charge on Dateline: Accra!
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